A Naturaleza’s Apothecary is a holistic beauty brand that has its own secrets to a clear complexion, soft skin, and healthy hair. Everything in our shop is handcrafted with LOVE + Vegan/Vegetarian, Certified Fair Trade all-NATURAL ingredients! All of our products are handcrafted in small batches by the owner.

A Naturaleza’s Apothecary is a black, female-owned holistic brand made for ALL skin and hair types that promotes the essence of natural beauty and overall well-being, while also emphasizing and celebrating people of color. In the beauty industry, people of color are often neglected, misrepresented, or the products marketed towards us have ingredients that are of no benefit to our specific hair and skin needs.

This brand was also launched to give everyone the opportunity to shop affordable products that WORK. WE can ALL grow long, beautiful, healthy hair and have beautiful complexions.

A Naturaleza’s Apothecary is not just a small skin and hair care business, it is a holistic business and holistic-ism takes into account the person as a whole---- physical, mental, spiritual, and emotional. Our life-mission is for A Naturaleza’s Apothecary to make you feel good, uplift you, motivate you to take your well-being seriously, and inspire you to embrace all of you, the natural you. A Naturaleza’s Apothecary is more than a beauty brand, it’s a soul-soothing brand.



My name is Tatum Neely, widely known as Tatum The Naturaleza, and I am tincture and tonic making, aloe vera growing 25 y.o. holistic entrepreneur who currently resides in Houston, Texas. Sharing my health and wellness journey, spreading good energy, and being my authentic organic self along with running this small business is a huge part of who I am as a person, and I truly believe that I am indeed fulfilling my purpose. I have had a passion for holistic health/living since I was 17 y.o. and being that my late grandmother and great aunts are all of Native American descent, I have been exposed to almost every natural health and beauty practice, remedy, and “secrets” for most of my life. Many of those “secrets” are shared on my holistic lifestyle blog, Natural Proverbz, which also serves as a reflection of my beliefs, interests, and values. My philosophy for my skin & hair care brand is that Mother Nature provides us with all the natural beautifying herbs, roots & plants we need, and that beauty is truly derived from nature. I have an affinity for nourishing the body, skin, and hair naturally and have been a witness to the healing properties and miracles that nature possesses. All of A Naturaleza’s Apothecary is handcrafted in small batches to ensure everyone gets the best natural, holistic, ethical, affordable, and love-filled 100% organic products.