BLACK WOMAN OWNED + OPERATED
My love for health, beauty and the love for my people is what birthed A Naturaleza's Apothecary.
In the beauty world, A Naturaleza's Apothecary is definitely the people's brand. It's the brand with integrity. It's a brand that people know they can trust. Each and every product has a genuine meaning behind it and is handcrafted with such thoughtful intent, and you can feel the love put into them when used. This brand is so much more than a beauty business, it is a soul-soothing business that considers the consumer as a whole (physical, mental, spiritual, emotional). It makes you feel good, it uplifts, it motivates and inspires you to embrace your quintessential being, no matter what others may think of you or perceive you as. I choose to highlight black beauty, black excellence, black love, the black family, all through beauty products and it's something that I and many others take great pride in and deeply value.
This business will continue to push/advocate for black people by creating products that inspires the consumer to become more socially aware, and recognize the impact that black women have had on the beauty industry for years but get no credit for. My brand is a purpose driven, all-inclusive brand with consumers of many backgrounds and ethnicities— but we all have one thing in common. We see the value in black lives, and that is such a beautiful thing. Staying true to myself, values, and morals, I want to be highlighted in spaces who value people more than they value their dollar.
HANDMADE WITH LOVE
Tatum The NATURALEZA.
Sharing my health, wellness + spiritual journey, spreading good energy, and being my authentic organic self is a huge part of who I am as a person, and I truly believe that I am indeed fulfilling my purpose. Being that my late grandmother and great aunts are all of Black + Native American descent, I have been exposed to almost every natural health, beauty practice, and remedy for most of my life. My philosophy for my skin and hair care brand is that The Most High provides us with all the healing + beautifying herbs, roots and plants we need. I have an affinity for nourishing the body, skin, and hair naturally and have been a witness to the healing properties and miracles that nature possesses— all praises due to The Most High for loving and providing us with earth side medicine. I am only a vessel and I thank Him for giving me the vision, passion and ability to be the creator of such a purpose-driven brand.